McCarthy Tétrault LLP, 22 December 2015
In October, 2015, short-sellers attacked three Canadian public companies: Valeant Pharmaceuticals International, Inc., DH Corporation and Nobilis Health Corp. All three companies refuted the short sellers’ allegations in traditional media. We suggest below that these companies could have also used social media to get their side of the story out. In our view, there was a potential opportunity to further influence market sentiment about allegations that had already negatively impacted secondary market trading.
Continue reading “Article: Harnessing Social Media for Crisis Management: Lessons following recent events involving short seller allegations”
