SmileDirectClub Sues NBC Over News Report, Seeking $2.85 Billion
SmileDirectClub attorney was lawyer in suit against ABC News for stories on beef called ‘pink slime’ by critics
Benjamin Mullin
Wall Street Journal, 18 May 2020
Teledentistry company SmileDirectClub Inc. sued Comcast Corp.’s NBCUniversal, seeking nearly $3 billion in damages for what it alleges were defamatory news reports about the company’s treatment methods.
The suit, filed Monday in a Tennessee court, focuses on a Feb. 13 “NBC Nightly News” segment that described complaints by some SmileDirectClub customers and warnings about teledentistry from an orthodontics professor. The lawsuit also says that an online article accompanying the segment is inaccurate.
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